Starting a Small Business on a Limited Budget (Online)

Online Facilitated by Cape Fear Community College (CFCC) Small Business Center

Topic: Technology

Your most important sales tool is your website. Buyers are vetting you before they talk to a salesperson.In fact, buyers go through 80% of the shopping process before contacting you. Just like your sales staff,your website has to be spot on to create trust and answer the questions they’re asking. Customers wantto control their buying experience and the website is where they have that control. In this seminar youwill learn to plan out a website to bring you more business. We’ll discuss planning a site, finding a targetcustomer, appealing to that customer, getting the client to buy, creating engagement, and tips and tricksthat we use everyday that you may not be aware of.Outline of the class:• Why do you need a website?• Where do you start when creating a site?• What is your highest return on investment?• How do you appeal to your target client?• What content needs to be created to appeal to your target?• How do you appeal to Google?• Ways to create engagement on your site.

Speaker(s): Sue Rachunok, Design Interventions

Fee: No Cost

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