march, 2022

01mar6:00 pm7:00 pmOnline Customer Acquisition - Webinar Five Part Series, Marketing Your Business Online: Part 3

Event Details

Online Facilitated by Cape Fear Community College (CFCC) Small Business Center

Topic: Marketing and Sales

Business owners pursuing online customer acquisition strategies try to get online prospects to complete a desired action relevant to their business. This “desired action” might look like an online purchase, online investigation that leads to an offline purchase, completion of a lead form, or even an email newsletter registration — any conversion or micro-conversion that gets a customer more deeply engaged with a marketer’s product or service. 

Key Takeaways for the Small Business Owner

  •  e-Commerce and digital-influenced sales strategies
  •  The evolution of “multi-channel retailing” to “Omni channel retailing”
  •  Popular online marketing tactics throughout the online sales funnel
  •  Direct response marketing tactics
  •  Ways to measure online and cross-channel conversions 
  • The future of online customer acquisition

Speaker(s): Derek Schmidt

A Zoom link will be sent prior to your class. Register for each part separately.

Fee: No Cost

Register Online

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(Tuesday) 6:00 pm - 7:00 pm