Online Facilitated by Cape Fear Community College (CFCC) Small Business Center

Topic: Marketing and Sales

Business owners pursuing online customer acquisition strategies try to get online prospects to complete a desired action relevant to their business. This “desired action” might look like an online purchase, online investigation that leads to an offline purchase, completion of a lead form, or even an email newsletter registration — any conversion or micro-conversion that gets a customer more deeply engaged with a marketer’s product or service. 

Key Takeaways for the Small Business Owner

•  e-Commerce and digital-influenced sales strategies
•  The evolution of “multi-channel retailing” to “Omni channel retailing”
•  Popular online marketing tactics throughout the online sales funnel
•  Direct response marketing tactics
•  Ways to measure online and cross-channel conversions 
• The future of online customer acquisition

Speaker(s): Derek Schmidt

A Zoom link will be sent prior to your class. Register for each part separately.

Fee: No Cost

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