Small businesses, non-profits and startups are in need of strong communications. Coaches tell you to focus on the money first, but after launching more than 200 companies can attest to the fact that you’re only as strong as the story you tell. Knowing and focusing on your key message helps prioritize resources and efforts. In turn, it assures consistency in what, how and to whom you communicate.Most importantly: strong messaging helps your customer know the value you add, and how to buy what you sell. This hands-on workshop will guide you to develop a clear mission, vision, elevator pitch, and 50 word description. Bonus: your billboard (it’s not what you think!).