Online Facilitated by Cape Fear Community College (CFCC) Small Business Center
Digital marketing is different from traditional offline marketing, but it is still marketing. Moreover, any marketing program benefits from having all
Digital marketing is different from traditional offline marketing, but it is still marketing. Moreover, any marketing program benefits from having all of its parts working together as a whole. Rather than implementing search, social media, mobile, and every other digital marketing tactic individually, what you really need as a small business owner is to know is how to integrate them into a single digital marketing program that builds on each success.
Key Takeaways for the Small Business Owner:● How to apply market segmentation to digital tactics● How to listen to what customers say and to watch what they do● How to improve your digital marketing return on investment● How to manage organizational change to improve digital marketing● How to expand reach across your entire organization
Speaker(s): Derek Schmidt, CEO DesignLoud
A Zoom link will be sent to you prior to your class.