Social media has helped to level the playing field of getting your story out in the public spotlight. However, that’s only if it goes viral. Earned media, which is coverage by local broadcast and print media, continues to be a valuable, quicker, and in some instances, a more effective way to get your news to the public. Scott Saxton, a 25-year veteran of news media, will share how to get your story told in local media. By the end of this interactive workshop, you will have a news release ready to bring your business positive ,earned, media attention and tips on how to conduct yourself during an interview.