State of the Consumer (Online)

Online Facilitated by Cape Fear Community College (CFCC) Small Business Center

Topic: Customer Relations

As the cost of living rises, Americans are likely to dip into their savings to weather the storm. Many Americans are transitioning to a debt-supported quality of life and they’re spending less on discretionary items as inflation rises.During this webinar, you will learn how Americans are planning their finances to combat inflation and what your brand could do to maintain loyal customers during an economic downturn.LEARNING OBJECTIVES:Analyze how consumer purchases are changing throughout the economic downturnReview how to differentiate your brand from others and be memorable to your audienceApply actionable consumer psychology principles to consumer financial decisions

Speaker(s): Dr. Michael Barbera, Clicksuasion Labs

Fee: No Cost

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