Online Facilitated by SBTDC at East Carolina University
Look Before You Leap: Invest in Lean Customer Discovery Strategies to Avoid Failure in a New Product Ideas
Learn the value of customer discovery before building a product that may not meet the customer’s need.
Viewers will learn to:
- Create an honest hypothesis statement reflecting a viable problem needing a solution
- Test the hypothesis through customer discovery
- Iterate the solution based on customer insight
WHO SHOULD ATTEND:
- Innovators who are full of ideas but aren’t sure how to proceed
- Aspiring entrepreneurs looking to identify the ideal value proposition
Register Now
